We connect athletes, brands & fans

We specialise in athlete management, rights procurement and sales, sponsorship activation, experiential, PR and content.

Our offer spans 8 core services

Athlete representation

We are GB’s leading Olympic and Paralympic athlete management agency. We represent an array of world-class athletes who between them have won over 60 Olympic and Paralympic medals.

Athlete activation

We activate athletes for brand partnerships and campaigns, providing advice on athlete selection, procurement and media rights clearances. We can manage entire athlete ambassador programmes for clients, including devising and implementing impactful media and PR strategies that deliver measurable brand coverage.

Sponsorship rights sales

We understand brand activation and devise sponsorship platforms to enable brands to achieve their marketing objectives. Our team has sold seven-figure sponsorships across male and female sport, refreshed sponsorship models for existing events and taken innovative concepts from the drawing board to world-leading reality.

Strategic consulting

We are creative thinkers with a client-focused approach. We use our insight and experience to refresh commercial https://www.ncmh.info/xanax-alprazolam-anxiety-panic-disorder/ models and implement strategies for rights owners and brands to maximise returns on their investments, assets, events and sponsorships in sports, health & fitness and active experience sectors.

Partnership marketing

Building and implementing compelling partnerships and delivering great activation ideas is our bread and butter. We build strong collaborations across sport, health and fitness and active experiences, bringing together brands, rights owners, athletes, events, technology platforms and media partners.

Media and PR

We have managed some of Britain’s biggest stories in sport, health and fitness using our extensive network of media, influencer and athlete contacts. We are committed to building long-term relationships and have become a trusted partner for influencers, news desks and journalists, helping us to deliver the right message, to the right audience, at the best time.

Events and experiences

Our ambition is to create platforms for real-life connections that excite and inspire. As well as owning a variety of events that deliver impact and commercial value to our partners, we work with brands and rights owners to devise engaging events and experiences that deliver measurable returns against commercial objectives.


We manage over 250 websites and social media accounts, creating and distributing content on behalf of brands, partners and athletes.