We’re Sports Sphere, a pioneering sports marketing group that connects athletes, brands & fans

We bring together a creative, innovative and resourceful team of people, united in a progressive approach and shared commitment to connect athletes, brands and fans through innovative partnerships, creative activations and exceptional live experiences.

Athlete representation

As GB’s leading Olympic and Paralympic athlete management agency, we represent an array of world-class athletes and exercise professionals.

Our expertise:
Strategy, Activation and Evaluation

Athlete activation

We recruit and activate athletes for brand partnerships and campaigns, providing full ambassador programme support.

Strategic consulting
& rights sales

We work with brands and rights holders to maximise their commercial assets, including devising and executing sponsorship sales and acquisition strategies.

Partnership marketing

We build strong partnerships across sport, health & fitness and active experiences, bringing together everyone and everything needed to deliver powerful marketing activations.


We have an extensive network of media, influencer and athlete contacts and have managed some of the biggest PR stories in sport.

Events & experiences

We work with brands and rights owners to devise events and experiences that excite and inspire, delivering real-life connections, impact and commercial value to our partners.


We produce and optimise content across social media channels to amplify campaigns and maximise engagement.