Promoting the final and bringing fans closer to the Aviva Premiership Trophy

Sports Sphere’s promotional ‘Take Your Seat’ campaign was launched especially for the Premiership Rugby final at Twickenham. It offered fans from all 12 clubs the chance to get involved and feel a part of the action, giving them a chance to get closer to the Aviva Premiership Trophy.

As the trophy toured each club, it was given centre stage in a dugout-style shelter, where fans could take a seat with their friends and family and have a photo taken with the coveted cup. The images were immediately sent through to them to download, share online and enter the competition for a chance to win tickets to the final, or even carry the trophy onto the pitch! The Trophy Tour delivered on the main objectives of promoting the final at all 12 Premiership Rugby Clubs, giving fans the chance to either win tickets or some encouragement to buy them.