Activating support for Team England at the Commonwealth Games 2018

Using our extensive experience working with Olympic, Paralympic and Commonwealth athletes, we supported npower as the official Team England sponsor for the Commonwealth Games Gold Coast 2018. To activate the partnership we recruited 27 brand ambassadors, including Denise Lewis, Mark Foster, Nile Wilson & Ellie Robinson to be a part of npower’s communications, marketing and advertising programme.

Our input spanned the entire process of this far-reaching campaign, from initial strategic planning (including commercial rights advice and due diligence), athlete selection, recruitment, rights negotiation and media clearances through to athlete and event management. On the Gold Coast, the team delivered 17 media events, generating 22 branded TV appearances, 32 radio interviews, 12 national print articles, 85 regional print articles and 358 online articles.