The Energy Behind the Team / Wigan Warriors / npower
As Wigan Warriors’ Official Energy Partner npower wanted to create exclusive and engaging content for Wigan’s fanbase to promote further the Fan Energy Tariff and also their Smart Meters. The three-part series shines a light on much-loved characters entwined in the fabric of the club, who devote so much time and energy into helping their team succeed. Win, lose or draw, the effort put in by ‘the team behind the team’ is unrelenting.
Npower briefed Sports Sphere to create content that took the Wigan Warriors fanbase on a journey to meet characters that work behind the scenes in the Club.
Running alongside these documentary-style films, a ‘Smart Tips’ mini-series featured content aimed primarily at energy customers. The ‘Smart Tips’ series sees Wigan’s performance chef, kit man and physio sharing their expertise to help people in their daily lives; from how to produce the perfect poached egg, to removing stains from clothes, and how to train smarter by controlling energy levels.
“ It has been an enjoyable collaboration and we hope it fulfils our goal of creating content that our Wigan audience will appreciate and enjoy .”
Wigan Warriors Executive Director, Kris Radlinski