Track Cycling Experience
As official mobility partner of Team GB, Toyota wanted to engage staff and customers through hosting a unique participation experience with an Olympic theme and environment. In order to deliver on Toyota’s objectives, Sports Sphere strategically selected a location, venue, athlete and delivery team to create a unique, fun, engaging and challenging experience for Toyota staff and customers. Sports Sphere managed all aspects of the event including event design, venue procurement, athlete recruitment, event staffing and delivery.
Drawing on our experience of hosting sports experiences for corporates and consumers, as well as our expertise in Olympic sports and athletes we were able to provide a turn-key solution for Toyota and deliver on their brief. Participants enjoyed a full day at the velodrome – starting with a business briefing followed by a Q&A with triple Olympic gold medallist Ed Clancy OBE. The rest of the day took place in the track centre and on the track.
After an introduction to the art of track riding guests took to the track, working through a series of drills to gain skills and build confidence, before riding alongside Ed Clancy and eventually taking him on in an individual flying lap time trial! The day ended with a presentation ceremony and meal in track centre.
"Just wanted to pass on our thanks for yesterday and all of the planning that went into making it a success. We have already had some really positive feedback from the guests, many of whom said that such a unique experience really stood out from anything else that they had done. "