Sports Sphere broker ground-breaking partnership for inaugural Women’s Tour of Scotland

Sports Sphere’s rights sales team brokered a major sponsorship deal between the newly announced Women’s Tour of Scotland cycle race and blue-chip Professional Services firm Deloitte, who were the first partner to sign up to the 2019 race, sponsoring the prestigious Young Rider leader’s jersey.

Deloitte’s support of the event amounted to more than just cash funding, with the firm also committing significant additional investment in digital assets and valuable insight to help to drive the event’s marketing and communications strategy. 

“Whether it’s driven by anxiety or driven by excitement, the ‘Super Powers’ experiment has demonstrated that ‘fan power’ has a significant influence on player performance and can play an influential role in the outcome of a tight game.”